Influncer and Podcast Marketing

 Podcasts may be the key to influencer marketing in the near future. They are growing at an astonishing rate. Spotify just spent $230 million acquiring Gimlet Media, the podcast startup. Luminary, another podcast startup, raised a staggering $40 million in funding. These dollars and cents prove that podcasting is being developed by big businesses and will continue to factor in digital marketing in bigger and better ways.

Podcasts have been heralded as the revival of radio. This is not quite accurate. Instead, podcasts are replacing the radio with a similar media, but they go further than radio ever could.

Podcasts are reaching audiences in their homes, their cars, their commutes. These private spaces are unreachable by other types of advertising and brand marketers have long been looking for ways to tap additional advertising methods with their brand’s messages.

Why Should I Podcast?

1.      Authentic sharing. One of the main advantages of podcasting is its format. It allows you to be unscripted and informal, talking to your listeners, and having conversations with your guests. This builds trust with your listeners and allows you to really be honest with them. Podcasting doesn’t require the same level of editing that other formats do, like YouTube videos, and can take a more casual, everyday approach.

2.     To create multi-channel influence. If you’re only on one social media platform and trying to diligently build your audience there, then you’re only creating influence there. While a focused approach to growth is essential, it also places pressure on that one platform to perform well. If an algorithm changes or the platform itself changes, then you’ve lost your entire effort. Adding podcasting can be a great way to diversify and protect yourself from the ever-changing standards and rules of social media. You’ll be able to build up an audience of listeners that may also follow you to another social media platform as well.

3.     Networking with other influencers and industry leaders. If your podcast has guests, you’ll be able to invite and network with key players in your industry. Podcasts also go beyond the introductions. If they are a guest on your podcast, then you get to build up a conversation and get to know each other over the course of the show. This makes it possible to keep the conversation going after the podcast is over.

4.     To become a thought leader. If you build up your podcast, you’ll begin to position yourself as a leader within your industry. You’d be amazed at the opportunities that become available when you are viewed as a credible leader. Instead of seeking out guests and networking opportunities, people will begin to seek you out for advice and your thoughts.

5.     Low startup costs. If you’re looking for a way to establish yourself as a content creator, but don’t have the money for other ventures, then a podcast may be the solution. You can start a podcast with a laptop, a microphone, and headphones. That’s it! If you already have a laptop to work on, then the start-up cost could be as little as $100. That definitely beats buying expensive camera equipment, or creating a website, or investing in pricey editing software.

 


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