Search Engine Marketing

                     SEM, or Search Engine Marketing, is a highly effective way to increase your ranking on search engines like Google, and attract qualified traffic to your website. Investing in SEM is a great way for you to grow brand awareness and increase sales.SEM is a type of digital marketing strategy that is focused on getting your company or your client on the first page, if not the first position, of search engine results. The purpose of this if to drive a higher volume of traffic to your site, which you can then convert.

Search engine marketing includes all the tools, techniques, and strategies that help optimize the visibility of websites and web pages in search engines such as Google and other, similar sites. 

There are two main ways to show up at the top of the result.

  • ·         Organic or natural results are usually displayed in the center of the page and are selected by Google's algorithm. This algorithm assesses both the relevance of the website (the quality of the content and to what extent it responds to a specific search) and the authority of the website (links from other pages). 
  • Paid results are also displayed at the top of the page but in a column on the right. Unlike organic results, here the advertiser must pay a certain amount for each click on their ad. To buy advertising space on search engines, it is necessary to use platforms such as Google Ads.

In theory, search engine marketing covers both types of results. But in practice, techniques that are aimed at improving organic positioning fall into the category of SEO and techniques that are aimed at appearing among the paid results are categorized as SEM.

 search engine marketing consists of a series of tools, techniques and strategies aimed at optimizing search engine advertising, appearing in the top positions, getting lower costs per click, and maximizing conversions from these ads. The most well known and widely used SEM platform is Google Ads, but there are other solutions, such as Bing Ads, for example.

Generating traffic organically can be a very long and tedious process where the results are only seen in the long term. Search engine marketing allows you to accelerate this process and get users to your website from the beginning. In addition, you can be assured that these users are interested in what you offer, since they themselves have searched for it.


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